4+1 Master of Science in Business Analytics Pathway

在威尼斯人平台攻读艺术与科学学院(CAS)本科学位的同时获得工商管理硕士学位. With the MSBA degree, 您可以利用业务分析的力量来开发有意义的见解, make effective decisions, and stand out from the competition in an increasingly data-driven world.

Earn your MSBA in five “4+1” years and save on the standard MSBA tuition rate. CAS students receive a 20% alumni discount.

The “4” Element

在大四春季学期，中科院学生最多可以选修两门mba基础课程. 学生也被鼓励参加统计学(或同等)课程作为他们本科学习的一部分.

2 MSBA foundation courses

The “+1” Element

然后学生在毕业后以8周的学期顺序学习其余8门MSBA课程. 学生可以在位置分析和决策的几个选修课中进行选择, Global Environment for Business, Marketing Analytics, Financial Management, and more.

2 MSBA foundation courses
4 MSBA core courses
1 MSBA elective course
1 capstone course

学生可以在12个月的全日制学习或18个月的兼职学习中完成MSBA.

Learn About Our MSBA Program

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Upon successful completion of the program, graduates will be able to:

Understand the technological tools used to collect, manage, and analyze data
运用商业原则制定和解决组织问题, analytics, and information systems
使用适当的数据和分析方法来改善整个组织价值链的决策
有效地沟通和阐明商业分析的价值和结果，以不同的受众使用易于理解的书面形式, oral, and analytical expression
Appraise analytical maturity of an organization in terms of its focus, culture, people, and technology
Evaluate ethical, legal, and locational implications of data and decisions for stakeholders, internal and external to the organization
有效地管理和领导团队参与组织内的分析项目

2021 Seniors Sample Plan

MSBA Foundation Courses

BUAN 600: MSBA Program Orientation (2)

A prerequisite for all other MSBA courses, 本课程向学生介绍工商管理硕士课程，以及威尼斯人平台商学院及其独特的学习社区提供的研究生学术参与方法.

BUAN 610: Data Ethics for Business (4)

This course evaluates the ethical, social, 以及我们在数据分析和信息隐私的不同阶段所做选择的法律后果, and the impact of those choices on managerial decision-making.

BUAN 615: Competing with Analytics (4)

This course examines organizational contexts for business analytics. 重点是创建跨业务功能(如营销)的竞争优势, operations, finance, human resources, R&D, and supply chain through strategic use of analytics.

BUAN 620: Data Science Foundations (4)

This course teaches the fundamental concepts of database management systems, big data, and data warehousing. 课程为学生提供了一个现实的环境来学习组织数据是如何准备的, cleansed, stored, and used for business analytics.

MSBA Core Courses

BUAN 630: Data Visualization & Storytelling (4)

This course evaluates the role of descriptive analytics, both statistical measures and visualization, in delivering organizational value to decision-making contexts. 课程作业包括使用时空数据来“讲故事”，并将结果有效地传达给组织决策者.

BUAN 631: Data-Driven Decision-Making (4)

本课程侧重于从各种商业学科角度对决策进行描述性和预测性分析. 重要的元素包括识别业务中数据驱动的决策环境, ascertaining data needs, analyzing data, interpreting and communicating results, and ultimately the value proposition of analytics.

BUAN 640: Data Mining for Predictive Analytics (4)

This course provides an overview of data mining concepts, process, and popular methods in the context of business. Supervised and unsupervised methods are covered using large, real-life business datasets, 通过编程提供统计建模和机器学习支持. 讨论了空间数据挖掘、隐私问题和数据挖掘的陷阱.

BUAN 651: Prescriptive Analytics for Managerial Decision-Making (4)

本课程让学生了解规范性分析在组织决策中所扮演的角色. Topics include quantitative methods such as optimization, simulation, forecasting, supply chain management, and project management for value creation in business functions.

学生在以下课程中选择一门来完成选修课的要求.

BUAD 658: Accounting and Finance for Managers (4)

本课程的重点是会计和财务在管理决策中的作用, including how managers access capital, invest in resources, budget operations, and report economic events.

BUAN 691: Introduction to Location Analytics and Marketing (4)

Students are introduced to the fundamentals of location analytics, 包括位置价值和空间成熟度以及跨业务功能的增长. Moving from fundamentals, 本课程侧重于市场营销领域，重点是地理信息系统和位置分析的市场应用，通过理解来提高客户价值, examining, and predicting the needs and preferences of the modern customer. Topics include environmental scanning, market segmentation, target marketing and promotions, and development of an integrated marketing plan using GIS as an analytic tool. 本课程可以用GISB 691:定位分析与市场营销导论代替.

BUAN 694: Location Analytics and Decision-Making (4)

本课程侧重于利用地理信息系统和位置分析在企业中跨越位置价值链各个阶段的决策. 重点是对GIS和位置分析项目和业务应用程序规划过程的说明, developed, and implemented. Topics include location analytics and spatial enablement in the enterprise, spatial decision support, location analytics to examine big data, social media, internet of things, mobile technologies and their spatial components, and costs, benefits, risks, and ethical implications of spatial projects and applications. 本课程可以用GISB 694:位置分析和决策代替.

BUAN 660: Managerial Finance (4)

本课程概述了用于分析和制定商业决策策略的财务管理工具. Topics include time value of money, bond and stock valuation, risk and return, capital budgeting, capital structure and dividend policy, working capital management, options and their applications in corporate finance. This course may be substituted with BUAD 660: Managerial Finance.

BUAN 683: Marketing Analytics (4)

Examination of the strategic planning process, with emphasis on resource allocation decisions driven by marketing analytics. 专注于使用定量和数据分析工具来定义最佳营销组合, perform effective analysis of customers and digital marketing campaigns, as well as integrate spatial thinking in decision making. This course may be substituted with MGMT 683: Marketing Analytics.

INTB 655: Global Environment for Business (4)

本课程探讨了地缘政治和经济关系的理论和实践概念，以评估全球化对商业的影响. 重点是评估和制定针对各种政治问题的战略对策, economic, 以及社会因素对国际贸易和投资带来的风险, resource allocation decisions, and organizational structures. This course may be substituted with INTB 670: International Area Studies.

MGMT 631: Management and Organizational Behavior (4)

本课程侧重于关键业务领域，如管理个人绩效, team and intergroup dynamics, leadership, human resource management, organizational design, decision-making, and management of change.

MGMT 680: Marketing Management (4)

本课程探讨市场营销的关键方面，重点是客户和营销组合，并通过案例研究包括分析和批判性思维技能的发展, and the design and assessment of a basic marketing plan.